Marketing Strategy, Branding & Communications

Ensuring that every rupee you spend on launching your product gets you the value of five

  • Marketing Strategy Conceptualization.
  • Strategic Theming/Positioning of the product viz-a-viz the market.
  • Formulate Marketing Budget and Spend Pattern.
  • Brand Ideation & Conception.
  • Go-to-market / launch strategy and program.
  • Marketing communications and collaterals, including all ATL and BTL activities such as print, OOH and other non-print advertising, PR, web marketing, promotions and publicity.
  • Managing all third-party marketing communications agencies, including advertising agency, web design agency, media planning agency, media buying agency, commercial film makers,  event managers, etc.
  • Manage development of a Client and/or Project Website.
  • Manage Project Launch and/or other Events.
  • Fortnightly review meetings to assess effectiveness / success of the marketing programs and advise on mid-course corrections, as required.
  • Devise and implement a “mystery buyer” program.
  • Brand re-positioning and Project re-launches.



We came to Asipac because they had a track record of brilliant marketing campaigns such as breaking a Guinness World Record. Asipac was brilliant with their work on the marketing strategy & communications for Neotown and Smondoville.

Pravin Malkani, President, Patel Realty India Limited