A study has shown that the trading density of most retailers goes down when general mall promotions such as “Summer Hungama” take place. This is because the quality of footfalls go down due to these loud promotions, which disturb the mental peace of any sensible adult. Successful malls around the world do not follow such crazy practices, but in India, it is the case of Pier Piper. Since some idiot started the trends years ago, other idiots have to copy, don’t they? Because, as Aamir Khan says, we are a nation of idiots.